Six Digital Trends for 2013
Happy New Year! Over the holidays, we spent some time thinking about what imminent digital trends will impact marketers–like you–in 2013. We hope you’ll find our tech trends prediction video...
View ArticleA three-day web conference for smart web marketers
Last summer, we started talking to colleagues about creating a web conference in Vancouver. I think there have been several good marketing events in Vancouver, but no great ones. We connected with...
View ArticleClik here to view.
Movement Marketing on the High Seas
We first met Lifeboat founders, Tim and Alia, at Web of Change, a small and intimate annual web conference in British Columbia. It’s not the likeliest of places you’d expect to meet, connect with and...
View ArticleClik here to view.
Lee LeFever’s The Art of Explanation and Why it Matters for Marketers
Explaining products, services and ideas is at the heart of marketing work. So, why are so many marketers poor at explanation? Since Capulet began in the early 2000′s, we’ve worked with high-tech...
View ArticleClik here to view.
Stories From Fireworks Factory 2013
For the first half of 2013, Capulet has had a specific gathering on its mind. June marked the first Fireworks Factory, an intimate conference for smart, senior digital marketers hosted just off the...
View ArticleClik here to view.
The Age of Persuasion Is A Near Complete History of Marketing
“Advertisers are constantly accused of creating trends, shaping attitudes, and planting new behaviour in consumers. But in fact, the opposite is true: advertising doesn’t set trends, it follows them....
View ArticleClik here to view.
Beautiful Websites, Capulet Approved
Digital strategists pay a lot of attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution. Today we’re celebrating some...
View ArticleClik here to view.
Capulet Goes Back to School
I would have made an excellent student at boarding school during my high school years. The idea of head boys, beds away from home and independence from my family appealed to the grown-up in my teenage,...
View ArticleClik here to view.
Are Your Values Aligned? What NGOs Can Learn From Free Poppies
A few months ago, the Journal of Consumer Research published a research paper called The Nature of Slacktivism”. The researchers shared findings from a series of studies focusing on our “desire to...
View Article
